How Much Money Did The Store Lose?

How Much Money Did The Store Lose?

At first glance, this riddle looks incredibly simple.

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In fact, most people are completely confident they know the answer within just a few seconds.
But then something strange happens.

The longer they think about it, the more confused they become.
Some people answer $200.
Others insist the answer is $170.
A few argue it must be $130.